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Simplifying SEO

Simplifying Search Engine Optimisation

I have been working for almost 5 years in the SEO industry now. To some I am just a young pup, but I must say the results we get from our Search Engine Optimisation campaigns speak for themselves.

You often network with other Search Engine Optimisation professionals and stay tuned with the most recent Search Engine Optimisation waves or upgrades from Google when you work in this area of SEO. In addition you socialize with other SEO experts in sites and the forums.

I would like to state my concern with the quantity of complexity added to the subject of SEO. About 80% of info on SEO out there’s intricate and too deep, with an awful lot of opinions.

Like any technology or methodology, people are searching for usability. They want something which works, creates an effect or makes a difference. This same notion applies to SEO.

Using a technology requires sticking with the fundamentals of that technology. If you sift through the thousands of available “sources” you can usually locate the real source, and that is the advice and method one should use when seo Milton Keynes working out the best way to go about it. This really is the ideal way to learn and use anything.

I find it amazing how some Search Engine Optimisation specialists throw their opinions outside on their high powered sites, only to perplex another thousand SEO specialists.

It is so laughable to watch, and it goes like this:

SEO Expert Joe, needs to get “green carrots” on page 1 of Google for a client.

He is working for months on it, bookmarking, social networks, links etc.

He simply is not getting the results, not much change and his customer is beginning to wonder.

Suddenly he understands that a trendy video on YouTube may boost up things and get’s this created an online.

It’s great, it worked and the client is all joyful.

After sitting back relaxed and looking at his results, he suddenly realizes that he never optimised the content of his page with enough keywords. Oops. This strikes him as strange and it appears to break everything he learned in Search Engine Optimisation.

What happens next is interesting. The SEO specialist decides this is experience and invaluable information. He’s got just seen the following new search rule in play, which ought to be shared with anyone doing SEO:

This plays no part in SEO.”

He is exceptionally certain of his findings and due to his experience, writes a fine 1000 word post about it. Now he has kudos for finding out this before anyone else.

This can be incredibly frustrating for anyone who wants to learn the subject of SEO if not old school Search Engine Optimisation professionals. And is because of this short sightedness the net is full of millions of pages about SEO which would be better located in the junk.

Now don’t get me wrong, I ‘m not talking about the many really useful articles, tutorials and digests out there which can considerably help a SEO expert to get his job done quicker. I ‘m talking about those individuals who create their own interpretations of what is a logical and incredibly precise technology – SEO.